Disrupting the wine industry one glass at a time
THREE JOHANNESBURG WINE ENTHUSIASTS. PALESA MAPHEELLE, OBAKENG MONAMODI AND
HLUMELO WILLIAMS HAVE TURNED THEIR LOVE OF WINE INTO A BUSINESS AND ARE BECOMING A
FORCE TO BE RECKONED WITH.
THE RECENTLY DEVELOPED WINE SCENE in Johannesburg opened a new world for wine lovers and created a sense of curiosity among new enthusiasts. Palesa Mapheelle, Obakeng Monamodi and Hlumelo Williams attended several events centred around wine and soon these weekly catch-up sessions evolved into something new. They combined their expertise and love of wine to launch Wine-ish.
As more friends reached out for wine recommendations, we realised we could formalise this concept and share our opinions and new experiences around wine,” says Hlumelo,
who heads the sponsorships and relationships portfolio. She communicates with people, makes valuable connections, and forms and maintains meaningful relationships within the wine industry. It’s evident each member has a role to play. Palesa is responsible for the brand and digital marketing portfolio. She’s also an expert when it comes to communications, strategy and branding. To complete the picture, Obakeng uses her background in accounting to manage the business and finance portfolio. Using their various strengths, the three women have developed Wine-ish into a much loved and appreciated brand.